A 360 campaign to help Glenfiddich overthrow it’s ‘Dad’ image and take the brand and it’s treasured Scotch drams to new audiences across Australia.

A first of it’s kind, the Whisky Wanderer is a luxury whisky lounge on wheel and 3 year investment touring asset.

A converted double decker bus with cocktail bar, hydraulic pop-up up roof, illuminated front and rear stag lighting and the finest interior fixtures and features of marble, copper and American walnut.

Supported by media, PR, digital and social, the WW is designed to tour the country, treating consumer, media and trade partner guests to whisky masterclasses, custom cocktails courtesy of an exclusive partnership with PS Soda and bespoke bottle personalisation experiences.

A glittering media launch overlooking Sydney Opera House kicked off the 3 year tour and featured celebrity chef Matt Moran who created an exclusive menu to accompany their masterclass with Glenfiddich BA Luke Sanderson. It generated incredible media coverage, which raised consumer awareness for the campaign and interest from event partners.