A 2 day media, influencer and staff event to showcase the entire Playstation home entertainment portfolio and launch the new Remote Play platform, to generate brand advocacy, secure valuable press coverage and generate consumer sales in the lead up to Christmas.

A cliffside Sydney mansion house was transformed into a House of Play, with 5 gaming zones, 20 titles to trial, keynote presentation room and poolside lounge. X Factor star Jai Waetford added some star singing power to the Singstar room and keynote Dr Jason Fox spoke to guests about the importance and the power of ‘play’ for families.

The action packed event was designed to celebrate the best games and experiences on the platform and reinforce the star power of this home entertainment brand.