A 1 day media event and 5 day consumer brand activation to raise awareness and drive sales of Hewlett Packard's slick new, range of hybrid notebooks and tablets.

The Beach Club concept was devised to bring to life the ‘from home, to work, to the beach’ style lifestyle qualities and benefits of the versatile devices.

Stylish European beach club design with cabana style product demo bar, custom made day beds and booth seating, 5 tonnes of golden sand, free wifi and fresh drinking coconuts made this the coolest urban workplace for consumers to hang, trial the products and engage with the brand.