A contagious pop-up activation and PR stunt to raise awareness, trial and consumption of Hendrick’s Gin and their infamous cucumber serve.

Our Cucumber Kiosk tapped into the quirky Victoriana visual brand world and provided welcome disruption from passers by in Sydney and Melbourne’s CBDs. It provided the playful base for our Cucumber Currency that was ‘sweeping the nation’ and saw our Victorian gents handing our mini cucumbers and newspaper style maps of where they could redeem them for a cool Hendrick’s G&T.

The campaign was promoted through our media partner and rolled out across 10 popular bars, generating over 10,000+ redemptions and over 250,000 social eyeballs.