An award-winning consumer activation for leading television network Channel 7. 3 unique container experiences to deepen engagement with the local community audiences and to create shareable content for their brands. 

The News container saw families given the opportunity to read the news with their favourite presenters and receive a professionally edited news bulletin straight to their phone, to share on social media.

The Sunrise container saw consumers take centre stage in front of our green screen to read a weather cross, which was overlaid with an animated backdrop, and automatically emailed to them to share on social media.

The House Rules container was a photo based experience to promote the launch of their successful home renovation. Armed with fun props, consumers became the stars in their own home DIY disaster photo, which was automatically shared on social media.

A 14 day campaign at The Easter Show festival, over 15,000 photos and videos created and shared, and a gold award for best stand at the event. 

Designed as event director at Sense Events, Sydney.