A stunning media launch to celebrate the craftsmanship of the GC Watch brand, translated and explored through profiling 5 of London's finest craftsman from renowned fashion designers, to musicians, to graphic designers.

A inner-city London warehouse space provided the backdrop to showcase 5 profile large format photographic prints, 3 unique intelligent lighting installations, a Renaissance-style photo set, a pinspot-lit, custom built mirror plinth watch display feature and a 300-strong bustling high-profile media and VIP crowd.