How do you get a collection of A-list beauty and lifestyle editors and bloggers to shout about the new range of Sunsilk hair products?

You take them to back to Style School and teach them the best hairstyling tips to inspire them to generate coverage.

A playful and vibrant pop-art inspired beauty event, inspired by the bold colours of the new product range. Led by headmaster' stylist to the stars Darren Borthwick, who created oversaw out tutors creating four inspired looks on four gorgeous models.

Guests were enthralled at the interactive nature of the event. Each 'student' received a bespoke graduation certificate and a follow-up How 2 video guide from Darren for each style created to share through their channels.