A high-impact, interactive shopping centre activation for QIC Robina, designed to promote their ‘local’ brand positioning, drive footfall, and deepen relations with the local community.

Tp drive home the local message and create a PRable hook for media, we partnered with Surf Life Savers Queensland to design an educational and entertaining activation for the family audiences.

The Robina SLS’s visually interruptive design stopped shoppers in their tracks and invited them to follow the sandy footprints and discover invaluable lifesaving facts. They could test their new found knowledge in an interactive quiz to win retail vouchers and share their success on their socials.