Media and VIP event to celebrate the Australian launch of PlayStation's PS VITA console. Floating event venue and separate barge performance stage on Sydney harbour to entertain 300 press, VIP and industry partners.  

Exclusive Empire of The Sun performance brokered as a media drawcard, bespoke PS VITA product demonstration bars, keynote brand presentation and cutting edge laser & firework show generated strong media coverage and produced a spike in sales for the release.