A 5 day consumer brand activation to promote Gillette's Proglide Fusion razor during Movember festival.

Men were given a razor sharp smooth shave by our brand experts in our high-impact Mow The Mo pop-up barber shop, rewarded with a kiss from our celebrity model and immortalised in print.

The playful, high impact stand design visually stood out in the busy retail environment and encouraged consumers to interact.

Our PR partner, relationship expert and sexologist Dr Nikki Goldstein was on hand to interview consumers about their kissing preferences (clean shaven or stubbly) and the content filmed to seed out to national media to raise awareness of the brand activation and the Movember partnership.