A content-rich, interactive brand activation and PR stunt to celebrate the launch of Ubisoft’s newest title in the Assassin’s Creed franchise.

Instead of a traditional gameplay experience, created The Assassin’s Creed Challenge, an immersive obstacle course which brought the game, its Ancient Greek setting, its action packed themes to life for fans, media and influencers.

Designed to cut through the Christmas title clutter, the 2 day stunt rewarded the community, created shareable contact, generated 15M+ social eyeballs and secured 9 national TV spots.